Core Product

POLICY OBJECTIVE (S)

THE HIGH LEVEL DESIRED OUTCOME (S) RESULTING FROM THE IMPLEMENTATION OF THE POLICY AND / OR THE REASONS WHY THIS OUTCOME (S) IS NECESSARY.

Certain products are mandatory in certain outlets.  These are products that are ‘core’ to the business and must be available for sale every day.

POLICY

THE ACTION (S) THAT NEEDS TO TAKE PLACE AND / OR THE STANDARD THAT NEEDS TO BE ACHIEVED IN ORDER TO ACHIEVE THE POLICY OBJECTIVES.

Core products must be ordered in sufficient quantity and merchandised daily in order that they are ALWAYS available to customers.  No exceptions.

PERSON RESPONSIBLE (ACCOUNTABILITY)

Bold = Responsible Person (s)

Store Manager	Supervisor	Cashier
Forecourt Attendant	Shop Assistant	Kitchen Assistant
Site Administration	Site Finance	Product Administrator (MSO)
Dealer / Franchisee	Regional Business Manager (MSO)	Country Manager (MSO)

FREQUENCY OF POLICY IMPLEMENTATION

Bold = Frequency (s)

Daily	Weekly	Monthly
Start Up / Once Off	Ad Hoc	Recurring

ABBREVIATIONS & DEFINITIONS

CORE PRODUCT	A critical product that must be on sale every day and all day.  No exceptions.
DISCRETIONARY PRODUCT	This is a product that is available to the outlet to sell should they believe it will add to their basket of goods for that specific market.  The outlet might choose to sell that product or not.

POLICY IMPLEMENTATION

PROCEDURES / ACTIVITIES / STEPS THAT NEED TO BE COMPLETED SEQUENTIALLY TO ACHIEVE THE POLICY OBJECTIVES.
THE POLICY IMPLEMENTATION FORMS THE BASIS FOR BUSINESS REVIEWS.

1. Core products must:
   1. Be ordered every order cycle
   2. Have a dedicated display area
   3. Must be available for sale all day and every day
2. Core products will be identified to you in the form of a product list.  Some products will be flagged as ‘core’ items and the rest will be deemed to be ‘discretionary’ items.
3. Sticking to this policy will do 2 things for the business:
   1. Because these items are core, they are popular with customer.  And if they are popular they are a critical part of your sales mix and therefore a big contributor to turnover of an outlet.
   2. Customers get to know your store and more importantly your brand.  They will learn that XX product is always available at the YY chain of stores.  This breeds trust and customer loyalty.  This, in turn, creates and builds turnover!

TOOLS

JOB AIDS / CHECKLISTS / USER GUIDES / DEVICES / SIGNAGE THAT ARE NEEDED TO IMPLEMENT THE POLICY.

Core Product List

TRAINING

Management Training